BUS239

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Social Media Marketing

Business Social Sciences Div CLC - College of Lake County

Course Description

This course provides an introduction to the use of social media marketing within a business context. The course provides an overview of the role of social media in building and managing customer relationships as a component of the larger marketing program. Students will develop the tools to communicate with customers using the major social network platforms and analyze platform specific metrics to measure media effectiveness.AMT 239 and BUS 239 are cross-listed.

Cross Listed Courses (If Applicable)

Minimum Credit Hours

3

Maximum Credit Hours

3

PCS Code

1.2