Business, Hospitality, and Information Technology - 22BG - Marketing
Program Overview
Catalog Description
The Marketing Certificate provides a solid foundation in the core skills needed to develop effective marketing programs and prepares students for entry-level positions in consumer and business-to-business marketing.
Program Title
Marketing Certificate
Plan Code
Business, Hospitality, and Information Technology - 22BG
Award Type
Certificate
Division
Free Form Requisites
First Semester | 8 Credits | |
CoURSE | Title | Hours |
|---|---|---|
CLC120^ | College Success Seminar | 2 |
BUS121 | Introduction To Business | 3 |
BUS237 | Managerial Communication | 3 |
Second Semester | 9 Credits | |
CoURSE | Title | Hours |
BUS234 | Principles of Retailing or | |
BUS213 | Principles of Professional Selling | 3 |
BUS214 | Advertising or | |
BUS239 | Social Media Marketing | 3 |
BUS227 | Principles of Marketing | 3 |
Third Semester | 6 Credits | |
CoURSE | Title | Hours |
BUS223 | Principles of Management | 3 |
BUS238 | Project Management | 3 |
Total Hours for Certificate | 23 |
^ CLC 120 is an institutional requirement for graduation.