Marketing Certificate (Plan 22BG)
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Award Type
Certificate
Catalog Description
The Marketing Certificate provides a solid foundation in the core skills needed to develop effective marketing programs and prepares students for entry-level positions in consumer and business-to-business marketing.
Once the program has been completed, students should be able to:
Analyze market needs and consumer behavior in the development of products and services that create value for customers
Develop marketing mix strategies for product, price, distribution, and promotion
Design integrated marketing communication and selling strategies that are relevant to the target market
Prepare an effective marketing plan for a product, service, or organization
Total Hours for Completion
23