BUS234

This course is focused on the world of retailing from a managerial viewpoint. Students will explore the different types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, effective merchandising, pricing, store layout/design, store management and customer service. The course is intended to meet the needs of those now working in a retail environment and those wishing to learn more about how retail businesses operate.