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BUS270

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Introduction to Global Business

Business and Social Sciences Division CLC - College of Lake County

Course Description

This course provides students with a broad overview of the field of international business, with an emphasis on international marketing, cultural diversity, economic systems and political environments. Students will compare and contrast methods of marketing in diverse cultures and explore how to deliver goods and services in international markets. Focus is on the global environment (political, cultural and economic) and various strategies for delivering value to customers across the globe.

Minimum Credit Hours

3

Maximum Credit Hours

3

PCS Code

1.2

Requirements

Prerequisite(s): BUS 121

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