Advertising
Course Information
Subject
BUS
Course Number
214
Division
Status
Active
Course Title
Advertising
Course Description
This course provides an understanding of advertising within the integrated marketing communications of the firm. Principles and practical applications of promotional research, consumer behavior, media identification and selection, creative strategy, copywrighting, layout, budgeting and legal aspects of advertising and promotion will be covered. Students will develop an advertising campaign for a single product, service or small business.
Minimum Credit Hours
3
Maximum Credit Hours
3
Total Completions Allowed for Credit
1
Lecture - Lab Hours
(3-0)
Requirements
Prerequisite: BUS 121
IAI Code
MC 912
PCS Code
1.2