BUS212
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Business to Business Marketing
Business and Social Sciences Division
CLC - College of Lake County
Course Description
Business to Business (B2B) Marketing provides students with an understanding of how to market products and services to organizations rather than consumers. Market development, market mix concepts and target market planning are studied.
Minimum Credit Hours
3
Maximum Credit Hours
3
PCS Code
1.2
Requirements
Prerequisite(s): BUS 121 and BUS 227