Business to Business Marketing
Course Information
Subject
BUS
Course Number
212
Division
Status
Active
Course Title
Business to Business Marketing
Course Description
Business to Business (B2B) Marketing provides students with an understanding of how to market products and services to organizations rather than consumers. Market development, market mix concepts and target market planning are studied.
Minimum Credit Hours
3
Maximum Credit Hours
3
Total Completions Allowed for Credit
1
Lecture - Lab Hours
(3-0)
Requirements
Prerequisite(s): BUS 121 and BUS 227
PCS Code
1.2