Principles of Marketing

(Formerly BUS 122) This course provides students with the elements and best practices of the marketing world and the application of those practices. Students will explore the basic fundamentals of market research through situation analysis of an industry’s environment, examination of a business’s strengths and weaknesses and insights into target marketing. Students will then analyze the situation and learn to develop product, price, distribution and promotion strategies accordingly. Emphasis is on basic marketing principles and solving business problems through a formal written marketing plan.