Program Overview

digital media design

Digital Media and Social Media Marketing Certificate


Communication Arts, Humanities and Fine Arts Division,
Room B213, (847) 543-2040

www.clcillinois.edu/programs/dmd
Degree: Certificate
Plan 23TQ

This certificate is created for students pursuing an entry-level position in digital media and especially social media marketing. It is the first of a series of two certificates that prepare students to become social media-savvy visual designers, writers, and/or content producers for marketing and digital media. This certificate lays the groundwork with its coverage of digital media fundamentals, social media marketing essentials, and writing for digital media. It surveys digital media concepts, design principles and production processes, industry-leading tools and apps, and industry developments and trends. It enables students to look at social media platforms and content critically by examining it in its historical, cultural, political, and business context. Students practice integrating social media into a business marketing/engagement strategy through a required internship.

Recommended Plan of Study

First Semester

12 Credits

CoURSE

Title

Hours

course ^

College Success Seminar

[2]

course

Introduction to Digital Media

3

course

Survey of Social Media

3

course

English Composition I

3

course

Social Media Marketing

3

Second Semester

9 Credits

CoURSE

Title

Hours

course

Concepts in New Media

3

course

Principles of Marketing

3

course

Job Readiness Skills

1

course

Internship I

2

Total Hours for Certificate

21

^ The credit for CLC 120, College Success Seminar, is an institutional requirement for graduation. It is not part of the program requirements but must be completed with a D or better.

For more information on recommended courses or program specific advising, contact an academic success advisor or the Communication Arts, Humanities and Fine Arts Division at (847) 543-2040.